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ISSA/INTERCLEAN steps into China
In recent years ISSA and AFIDAMP have received more and more
requests from members seeking advice on how to do business in
China and which shows to exhibit at.
Moreover, surveys indicated that nearly a quarter of the exhibitors at ISSA/INTERCLEAN Amsterdam (organised by Amsterdam RAI) were interested in a similar event in China. The combination of this interest with the tremendous business
opportunities offered by China convinced the world’s leading
players Amsterdam RAI, the ISSA and AFIDAMP to team up and launch
the first ISSA/INTERCLEAN China.
To make sure this entry into the Chinese market is both smooth and successful, the organisers have acquired the established Clean Asia Show, which will be re-branded into ISSA/INTERCLEAN China. The knowledge and network of the former show organiser and
publisher, Clean Asia Media Pte Ltd, will further ensure the launch of this groundbreaking new venture.
A powerful alliance
All three partners in ISSA/INTERCLEAN China are experienced organisers, responsible for the leading tradeshows in the professional cleaning and maintenance sector. ISSA and Amsterdam RAI stage exhibitions in the US, Mexico, the Netherlands and
Poland under the ISSA/INTERCLEAN brand name. AFIDAMP is the organiser of the PULIRE events in Italy, Spain and South East Asia.
ISSA/INTERCLEAN China will be organised in close cooperation with
the Shanghai Science & Technology Development and Exchange Centre
as well as local cleaning associations to secure the links with local market requirements.
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